The Good News:
If you join the African Business University today, the school fee is completely FREE
From the desk of Steve Courage.
My fellow African,
You know this truth:
The fastest way you can make all of the money you ever need...
...have all of the freedom you desire
...and live (exactly) the way you want
...without anyone dictating what you should do and how you should do it….
…is to have a successful business that makes you more money than you need.
BUT, there’s a problem and that is:
You have to work hard to discover a product or service a lot of people want.
You have to get hundreds or thousands of people to pay you a good price.
(Or you won’t make reasonable profit that can make you rich).
You have to know how to raise capital or you won’t even start anything in the first place.
And did I tell you that you have to deal with difficult employees, build a team and the most difficult one:
If anything in the world is difficult, it’s building a business that makes you a lot of money.
And before you think that’s all,
There’s another problem and that is:
How do you build a business (a successful business) that runs itself?
I mean, unless you’re among the few people in the world who love to work 14 hours every day,
Your goal is to build a successful business that doesn’t just give you all of the money you need,
But also gives you the freedom to live the way you want
But how exactly do you do that?
Let’s face it:
Building a business that manufactures a lot of money for you and runs itself is as difficult as hell.
Sorry, I forgot to tell you one more reason why building a business is very difficult:
Since everyone gets a job and work for 35-40 years, that’s what you were trained to do,
even if you’ll never be happy or rich as an employee.
Over 20 years ago, when I was only 13 years old, I started having problem with what the school preaches about money.
One day I asked myself:
“Why is everyone teaching me how to be an employee?”
My entrepreneurial journey had started when I was probably 7 years.
My poor mother would roast groundnuts and ask me to go sell them around our village (Oyi-Adio Village, Nigeria),
just to make some money, so we could eat.
Because I was the only child living with my mother in the village, I was her partner in her petty businesses.
I would be in my mother's shop selling beer, sweet, biscuit, kerosene and cigarette.
When I was a little older (maybe age 9 or 10), my mother started sending me to the next two village to buy things she would sell.
Even though I hated school, I can’t remember any single moment I hated selling things as a child.
When I was 11, my mother got terribly sick with stroke.
So, we moved to our hometown (Iree, Osun State).
Since my mother could no longer run her business because of the ailment, I needed to choose another “business partner”.
I chose my friends (Seyi Olawoyin and Ponle Adeniji).
My friends and I would buy raw corn in the morning, roast it in the evening and sell at 100% profit.
If I bought corns of around ₦1,000, I would make extra ₦1,000 profit.
My friends and I later ventured into sand-selling business.
We would wake up early in the morning (whenever it rained in our town) to pack sand in drainage around us.
We would then sell the sand to people who wanted to build houses.
At some point, we joined ourselves to bricklayers who were building houses.
We worked with them as labourers.
However, because I was born with the Sickle Cell Disease and always fell sick, I couldn’t do well as a labourer.
So I stopped.
By the time I was 13 years old, I had started having problem with school.
My teachers and head masters always talked about how we needed to do well in school so we could end up getting good jobs.
I somehow felt I was not born to be an employee.
I was just a boy of 13.
Yet, my instincts kept telling me that working for another man all my life would be a terrible idea...
...and could make me poor forever.
I couldn’t just see how or why I needed to have a job before I make money.
I think this was probably because I’d spent all my life in environments where people sold things (not time) to make money.
"Why can't I work for myself?"
I asked angrily at age 13.
When I was 15, I felt that I needed to venture into a smarter business (than roasting and selling corn on the street).
That was when I started my first major business.
It was a bicycle renting service.
Here’s what I did:
I told my parents to give me money for school but I used the money to buy a bicycle.
I bought the bicycle for ₦2,500.
After school or on weekends, I would take my bicycle to an open field where my mates would rent my bicycle.
I charged ₦5 for 5 minutes or ₦10 for 10 minutes.
Unlike when I was selling groundnuts or corn,
making money from my bicycle renting service was a lot easier and I enjoyed it.
Sometimes I felt guilty that I was “collecting” money from my mates.
Later, I understood that it's normal to collect money from people as long as you can give them a service or a product in return.
At 16, I sold my bicycle renting business and started a photography business.
I bought a small, analogue camera (with the money from my bicycle renting business which I sold).
I would take my analogue camera to school and during the break time or sport events, I would take photos of my school mates.
For each photo, I would collect
N40 (if you were my friend) or ₦60 (if we were not close).
I would give the finished film (film is what we called what they turn to photos those days) to my step brother.
My step-brother would help me print them to photos at the laboratory.
We printed each copy for ₦18 - ₦20.
I was making an average profit of ₦30 on each photo.
Again, photography business seemed like an upgrade for me.
It was easier to take people’s photo.
Unlike the bicycle renting business where I charged ₦5-₦10, I could make up to ₦30 profit from a photo.
I don’t know why but (from my childhood) I love selling things and making money.
Maybe it’s because my parents were poor and I had to make money to buy some things I needed.
Or because I grew up seeing my mother always selling things.
For whatever reason, I love giving people what they want and getting them to give me money in return.
By the time I was age 18, I had started 4 different businesses of my own,
and I had been involved with 3 businesses of other people in my family.
…my mother’s petty business,
…my stepbrother’s shoe making business and,
….another stepbrother’s photography business (which was where I learnt photography).
When I was around age 19, I became a shareholder in EcoBank of Nigeria by acquiring few shares in the bank.
Between ages 19-21, I devoted myself into a CRAZY reading habit.
I read about 250 books in about 3 years.
What do you think most of those books were about?
What else could it be?
I loved entrepreneurship so I wanted to know everything I could possibly know about how to build a business that made a lot of money.
Even though I had no money to buy all the books I needed,
for a period of about 2-3 years, I made a commitment to borrow EVERY book I saw with anyone.
I would stop people on the road, smile, greet them and ask them to tell me about the book they were holding.
Since people like to talk about what they read in books,
these people would tell me things they have read in the book.
I would look at them with great interest as they talked.
When they finished talking, I would ask like my life depended on their book:
“PLEASE, I have to read this book.”
Since people who go about with books usually have more books at home,
when I read one of their books, I would make sure I visit their homes to borrow more books from them.
I just wanted to know everything about entrepreneurship!
Before the Internet became popular in my little town,
I would go to the cyber café at night (it was cheaper at night).
I would spend all night searching for successful entrepreneurs,
reading their blog posts, quotations and watching their videos,
while my mates watched pornography at the café,
I would spend all night taking note from my entrepreneurial teachers.
At some point in my life, I would travel about 29 kilometers
(from my hometown, Iree to Osogbo, Osun State), just to read in the national library.
I would get to the library by 7AM and when the library wanted to close by 5PM,
I would be angry (because I wanted to read more).
Many days when I had to go to church, I would be walking and reading on the road, on my way to church.
As if that wasn’t bad enough, whenever the Reverend Father started talking too much in the church,
I would sneak to the back of the church to read my business book.
I took books with me everywhere I went, just in case I found 5 minutes that wanted to waste.
I once took a book to the bathroom, hung it and read through the pages while bathing.
Taking books to the toilet was a usual thing for me.
Yes, it was crazy but I wanted to build a successful business that manufactures a lot of money.
So, I had to learn how people who had done it before did it.
I decided to learn how to do it from anyone who had done it.
I stopped watching movies.
I wouldn't watch soccer.
I hated anything that came from the TV, just so I could have time to study.
I just had to figure out how people build businesses that make a lot of money.
One day, my father reported me to my eldest sister that I was running mad
When I confronted him, my father said,
“Anyone who reads too much will go mad!”
I told my father I wasn’t running mad.
But since anyone who is running mad may not know he’s running mad,
my father probably didn’t believe me.
With what my father knew about me, I couldn’t convince him that I was not running mad
I was sleeping in his sitting room at this period.
Many days while others were watching the TV,
I would turn my back to the TV screen to read a book.
My father would leave me in the sitting room by 8PM to go and sleep
and when he returned by 5AM, he would find me at the same spot, reading.
So, he assumed that I wasn’t sleeping.
In truth, I would stop reading usually by 10PM, then wake up by 4AM to continue reading.
To further convince my father that I was running mad, he caught me talking to myself a few times
(because I love talking back to myself when I read).
By the time I was 20, nothing in the world could make me see any future outside entrepreneurship.
One Wednesday, around June/July of 2007, I looked to the sky and made a covenant with myself:
I felt that I had studied entrepreneurship so much,
plus I had spent practically all my life in environments where I or other people do businesses.
How could I ever become an employee?
I simply could not see how I would become an employee.
I couldn’t see anything stopping me from building a hugely successful company,
not even lack of capital.
So when I was 21 years and six months,
I announced to my parents and family members that I won’t go to school again.
Well, although I was one of the best students in the polytechnic where I was studying accounting,
what I heard every lecturer saying was:
“If you study hard, one day you’ll get a good job”.
I loved and knew accounting very well.
But everything we were taught was how to calculate money for the people who own businesses,
never how to build a business that makes the money.
I was angry and I stopped schooling on June 30th, 2008.
I left school without ANY degree or certificate.
With only ₦8,500 (around 20 dollars) with me, I went fully into the business world on Thursday, 24th of July, 2008.
I was confident (or even rude).
I believed I knew what entrepreneurship is all about.
After all, I had been involved in my mother’s business, my step brother’s business
and even started 4 personal businesses of my own.
Plus, I had read hundreds of books (mostly about how to build a successful business)
I thought I knew everything entrepreneurship is all about.
But I was wrong!
The kind of business games I played as a child (which was fun and easy)
wasn’t going to be the kinds I would meet when I went fully into the business world in July of 2008.
I started my full time entrepreneurial journey in a place called Ogbomoso (Oyo State, Nigeria).
After six months of terrible failures, mistakes and hunger,
I moved to a place called Obaagun, (Osun State).
After another months of failures, I moved to a place called Ila-Orangun (Osun State).
I later moved to Ilorin (Kwara State)
and "wasted" another six to seven months of my life trying and failing.
Then Offa, (Also Kwara State).
After about 5 long years of trying, failing, hunger, moving around like a lost soul,
being advised to go back to school and being ridiculed by everyone who loved me,
I moved back to Iree, my hometown (I think it was 2013).
Six years into my full time entrepreneurial journey, something in me was “advising” me to give up.
And I would have given up if I could because the journey was too difficult.
But I couldn’t give up.
There was no possible way I could give up my entrepreneurial dreams because I left school without any degree.
Even if I decided to live a normal life and get a job,
no one was going to give me any meaningful job since I had no degree.
So I always told myself;
“Keep fighting till you build a successful business or die”.
Honestly, I had no third option.
So whenever my father, mother, family members or friends called me to preach to me about why I had to "live a normal life",
go back to school and get a job, I simply felt that I had made a covenant with myself.
Just as if I was in a secret society where I had made a blood covenant,
I always saw two things whenever I closed my eyes:
To make my situation worse, nobody understood me.
My father was angry with me because I stopped schooling.
My mother cried many times because she thought I might end up as a failure.
My only brother disowned me.
Yes, you read that correctly.
My only brother told me that because I wouldn’t go back to school or get a job, he didn’t want to be my brother anymore.
For 8 long years, I was rejected, ridiculed and laughed at.
I was lonely.
My phone rarely rang (because only a few people wanted to speak with me).
Around January of 2016, I borrowed a book from a friend.
Reading that book, I learned about “Match-making” business model.
I read the book, took some notes and returned it to my friend (as I always did)
However, one Friday in February of 2016 (about 2-3 weeks after I read the book),
I wanted to sleep at night and (maybe as I closed my eyes), two images flashed through my head;
the image of what I read in the book and the image of my blog
(I had started a blog, africabusinessclassroom.com at this time).
Suddenly, I remembered that thousands of people who visited my blog were people looking to start Agric businesses.
These people needed help but I wasn’t able to help them (because I'm not a farmer).
Now I had an idea.
Using what I learned from the book I read a few weeks ago,
I started an Agric Technology Company in Nigeria.
Suddenly, I became excited all over again.
I worked day and night on the new idea and within 3 months,
my first successful business had started making me money.
I named it AgricExperts (You can Google it).
Within one year, AgricExperts got clients and sold products in more than 15 states of Nigeria
and in about 3 other countries of the world.
My second breakthrough came about 11 months after I started AgricExperts.
My third breakthrough came when I built one of the most innovative media companies in Africa (SSmedia).
Today, all my businesses operate under an incorporated limited liability company, 27th Century Nigeria Limited (you can Google it).
I hire people who are smart (some of them smarter than me) to run different aspect of the company
As a result, my company makes me millions of Naira every month.
Today, I am so rich that everyone around me says I’m wasting money,
because I buy things or pay for services without taking time to negotiate a "better price".
Just yesterday, one of my brothers advised me to reduce how I give people money.
But I don’t think I’m wasting money or giving enough.
I just happen to make so much money,
so much that money that seems a lot to everyone seems like pennies to me.
This is even so because I’m no longer working for money.
As at the time of writing this letter, all I have to do to make all of the money I need is to work 3 hours every month.
That’s like 45 minutes of work per week.
If you have to work only 45 minutes every week and make millions of Naira per month like I do,
why would you not "waste" some money?
Though I no longer have to work before I make all of the money I need,
I still work hard for two reasons:
First, no human can be happy waking up every day and doing nothing.
Having money just helps you to have freedom, to choose what you love doing
You still have to be busy to be happy.
Second, I have a life's purpose that requires me to work hard:
I don’t want to die just as “a billionaire who made so much money”.
I want to die knowing I have cemented my name in the book of history.
One of the ways I believe I can do that is by teaching Africans how to do what I did with my life.
I want to teach Africans how to build successful businesses
And that's why I started the African Business University (A.B.U)
You see, whenever I think about Africa, my heart cries.
We have no future because we are not building businesses.
Any nation or continent that doesn’t build successful businesses will be SLAVES to those who are building.
That's why we're treated like slaves today.
It’s simple Math.
Successful businesses are the bedrock of a robust economy.
Successful businesses are what make citizens rich.
Successful businesses are what pay huge taxes.
Successful businesses are what would employ our citizens.
Because Africans don’t build enough successful businesses,
we buy everything we need from other continents of the world.
Because we buy everything we need from other continents of the world,
we make them rich while we become poorer and poorer every day.
Africans give birth to more than 31 million children every year.
Add that to our already 1.2 billion population and tell me how we're going to survive in the future.
In the next 18 years (2038), our population is going to be more than 2 BILLION.
How are we going to survive?
The plain truth is this:
Without robust economy, we cannot survive.
Instead we’ll become SLAVES to other continents.
And for those of you who are thinking of running away from Africa,
well, you’re not lucky because stigma awaits you anywhere you run to.
And let me announce this to you:
A time is coming (and it’s already happening), when most countries of the world will be banning us from entering their lands.
So what can we do to save our future?
We have to raise an army of Africans who are willing to sacrifice their very life,
for their personal successes and for the progress of our continent.
Let me explain what I mean:
Your personal entrepreneurial success is DIRECTLY important to the progress of Africa as a whole.
When you build a successful business,
you’ll employ other Africans and pay taxes.
When you build a successful business,
you’ll create meaningful products that Africans and people in other continents need.
When you build a successful business that creates good products,
we can stop depending on products from foreign countries.
Now you see what I'm talking about.
For Africans to progress, you have to succeed.
It’s actually that simple and we don’t need 100 million people to do it.
Listen to this!
Today, every young African wants to run to the United States.
This is because they believe that US has a better economy and jobs.
But guess what?
The entire jobs in the US economy was created by only 2.5% of the US citizen.
Think about that for a moment.
The entire US $21.428 Trillion GDP is being powered by only 2.5% of the US citizen.
What this means to Africa is that,
if we can all work hard to train, challenge and inspire only 3% of our citizen to build successful businesses,
none of our children in the future will ever need to run away from Africa because Africa would have enough of everything Africans need.
This is my vision and I need YOUR support to achieve it.
I need you because (as I've said earlier),
it's the individual success that leads to national and continental success.
The companies in the US were not built by the US government
yet, those companies are the reason why the US is rich and powerful.
The more Africans we can train, challenge and empower to build successful businesses,
the richer our continent will be and this is very important to me.
And for some of you who would tell me,
“But don’t we need the government to help us achieve this dream?"
My answer to you is: which government?
Most political leaders in Africa are either stupid, dumb or a thief.
How can we depend on these clueless people for our future or the precious future of our children?
And that’s why I’m here to sell to you, a vision that we all MUST pursue with all of our breath.
And for those that would tell me, “Not everyone can become an entrepreneur.”
Not everyone can become an entrepreneur.
And that’s why I’m not talking to everyone.
Again, the United States didn’t need everyone to build business before it has the best economy in the world.
The US only needs 2.5% of its citizens to do it
so I’m out to hunt for only 3% of Africans to do this difficult job.
If you think you’re not among the 3%, that is completely fine.
However, if you think you’re among the few people who would rescue this continent (and make themselves rich in return),
I can’t wait to see you at the African Business University (A.B.U).
I’m extremely passionate about getting you to join the African Business University.
But why am I passionate?
Do I want to get you to give me money so I can have more money?
I’m richer than most people in the Africa.
I’m not boasting, just stating the fact.
I have more money than 99% of the people in Africa
so getting you to give me money isn’t what I want to do with the African Business University.
That’s why we have a scholarship scheme which allows you to get admission to the African Business University without paying the school fee.
If you join the scholarship scheme of the A.B.U,
your money is NOT coming to my bank account.
But if you join the paid scheme, your money comes to me.
If you buy any of my books or invite me to speak in your organisation,
your money is coming to my account and I won’t feel any guilt using to feed the fishes in my aquarium, buy toys for my children or buy tyres to my car.
So, if I’m not running the African Business University because of money, why am I doing it?
I want you to join the African Business University because I want to make your life difficult.
I want to create some enemies for you.
I want a few people to hate you.
I want other people to reject you, ridicule you or even disown you (the way my brother did).
I want to take you to the battle field, who knows, maybe you won’t return home alive.
Now you’re wondering, “What is this guy talking about?”
Well, this is what I’m talking about;
I want to make you a successful entrepreneur.
I want to teach you how to build successful businesses that make too much money, hire other Africans and make this continent richer in the process.
And unlike what everyone is telling you on the internet;
You can never get to where I am today without making some sacrifices.
Deciding to become a successful entrepreneur is like deciding to become a soldier.
Though everyone knows that successful soldiers are respected and honoured,
most people don’t know what it means to become a soldier.
Though one of the most honourable things you can ever do is to become a general in the army,
most people have no clue what it takes to become a war hero.
While successful entrepreneurs like me have too much money, fame and a lot of influence,
what is behind the scene is ugly.
You’ll make mistakes (several little mistakes and some terrible ones).
You’ll fail, more than a few times.
Many people will laugh at you.
People will reject you.
Some people will ridicule you and probably even disown you.
If you can endure all these pains,
then you’ll become so rich that you yourself will think you’re dreaming.
I honestly hope that I can use my personal experiences to teach you how to avoid some mistakes I made.
I honestly hope that I can share some important things I’ve learned about building successful businesses with you,
so your entrepreneurial journey could be easier than mine.
I honestly hope that I can be your friend in this (difficult) journey
and inspire/encourage you till succeed.
But, I can’t see how I (or anyone) can make you become a successful entrepreneur without going through some difficult pains, rejections, mistakes, failures and a few tears.
And I don’t want to lie to you by pretending it’s easy or you can become a millionaire next month.
The reason why I don’t want to lie to you is because I don’t need you for anything.
So, why won’t I be able to tell you the bitter truth?
But, I have good news for you and that is:
You can do it.
I know you can do it because I did it.
Most people in the world are stronger than me.
Most people in the world had better childhood than myself.
Most people in the world are luckier than me
So, if I can build three businesses that make me millions of Naira every month, many people can do it.
Here is what you don’t know about me:
I was born in the year 1986 with the Sickle Cell Disease.
Yes, you read that correctly.
I was born with the Sickle Cell Disease.
I’m a sickler.
To make my situation worse, my illiterate parents thought that witches are the reason why I was falling sick
I would be sick every month (sometimes twice a month)
Yet, I was never taken to the hospital for diagnoses until I was 14.
Even after I was taken to the hospital around the year 2000 (age 14)
and my family got to know that I was born with the Sickle Cell Disease,
my parents were too poor to afford the kind of medical attention that would reduce my pain so I lived with pain.
Yes, all those times I was doing businesses as a child, I was at the same time a sickly boy.
I would fall sick, spend some days on the sick bed
but whenever I was healthy again, I jumped to the street to make money.
If a sickly boy, who was born by poor parents that lived in Oyi-Adio Village…
with the sickle cell disease…
could build 3 successful businesses that make him millions of Naira every month,
Now, if what I am asking you to do is very difficult and I do not intend to make money from the African Business University,
what do I personally stand to gain?
Well, I don’t know you from Adam.
I don’t really care a bit about your financial situation (since I don’t know about it).
But here is what I care so much about; the future of Africa.
I love Africa and care so much about its future.
So much so that it brings tears to my heart to imagine what is ahead of us.
Africa’s population just crossed a billion line in the year 2009 (that wasn’t a long time ago, right?)
We’ll be over 2 BILLION in the next 18 years (that again isn’t a long time to come, right?).
If we are so wretched that we cannot take care of ourselves now,
how can we ever care for TWO BILLION people?
And there’s one thing I know for certain:
Individuals make nations.
Rich nations and continents of the world are not just rich.
They are rich because their citizens build businesses that are hugely successful.
Now you see my point.
My ultimate goal is the future of Africa. Not you.
But since I know that it’s the accumulation of individuals’ progress that makes a continent rich, I have to work towards your personal progress.
So now you get where I’m coming from.
I’m interested in making you a successful entrepreneur,
knowing that if you successfully build a business, you’ll hire 10, 50, 100 or even 10,000 people.
These people you hire would be less tempted to carry guns or struggle to run to Europe.
Now you see the picture.
Not only would you become so rich by building successful businesses,
you’d have given some people means of livelihood
and you’d have helped your nation by creating products/services that are made in Africa.
The more businesses we have, the more Africans will spend their money for other African companies.
The more businesses we have, the better our economy will be and the more the jobs we'll have.
Then, we'll stop being slaves to other continents of the world.
The more people I can get to make sacrifice for this vision in my lifetime,
the better the future of our continent and the good news is that, we only need 3% of Africans.
If you want to be part of this great vision,
then, you might want to join the African Business University (A.B.U).
These are some of the things you'll learn at the A.B.U;
African Business University is a 6-month course which you can take from anywhere you are in the world (as long as you have a smartphone).
Though A.B.U is a 6-month course, you can take the classes as fast as you want.
Even if you want to take all the classes in one month, you can do that.
We have two schemes at the University:
paid scheme and scholarship scheme.
Both paid scheme and scholarship scheme students get exact same courses.
School Fee >>> $166 per month
Total = $169/month
6 Months = $996
3 Months = $498
Please Pay Attention!
If you join the A.B.U Scholarship Scheme, you're not going to pay for the A.B.U school fee ($996)
The only thing you have to do to qualify for the scholarship is to share the 13 Secrets School Did Not Teach You about How to Be Rich with 20 people.
This is extremely easy and can be done within 5 minutes, thanks to social media.
Traditional universities taught you how to be an employee. African Business University will teach you how to build your own successful business in Africa
If you join paid scheme, you'll pay for school fee, $996
but if you join the scholarship scheme, the school fee is FREE for you so you as long as you share 13 secrets with 20 people.
Whether you join the paid or scholarship scheme, you'll get exact same courses. The scholarship scheme was designed to help those who might not be able to afford the school fee so it doesn't make sense to deny them anything in the University.
Whether you join the paid or Scholarship scheme, you'll get the same courses.
All you need is your phone and internet connection. You'll get the login detail to the University and you can have access to your courses any time/day you choose.
A.B.U is a six-month course but you can take it as fast as you want. For example, you can have access to all the six month course today, if you pay for the whole six months.
Our primary goal is to train, inspire and support Africans who want to build successful businesses. Certificate is not needed for anyone to build a business but if you think you need a certificate, we'll give you one.
Maybe NO. We are not here to train people how to get a job but how to create jobs.
Do you have any other questions?
Shoot us a mail via; info@AfricanBusinessUniversity.com
Or call +2348100446044 or +2347038381171